When you decide to expand and develop your business, you have to consider various points to not fail. Analyzing your company’s current position in the market, recognizing strengths (S), clarifying main problems and shortages (W), understanding available opportunities (O) and knowing about competitor’s activities (T) are few samples of required primary information. Carbon IM by gathering the mentioned data and determining short, mid and long-term objectives, starts designing a targeted scenario to acquire a better position for your company in the market.